EULE Institute
UX Writing Course – Updated Edition
The UX Writing course is designed to help you use and understand all the techniques and methodologies for writing texts, copywriting, and micro-copy in the context of User Experience.
11 modules70 lessons1h 14min of video10 free previews€647.00
Curriculum
1. UX Writing Course1 lesson
2. Fundamentals of UX Writing8 lessons · 4min
- What is UX Writing?Preview
- What does a UX Writer do?
- The three fundamental principles of UX WritingPreview
- Responsibilities and roles of the UX Writer
- Collaborations of the UX Writer within teams
- The client seen by a UX Writer
- Create user-centered content
- Practice: Create a digital project
3. Tone and Style7 lessons
- Create voice and tone from scratch
- The three pillars of content: substance, speaker, style
- The language of the Italian Public Administration
- Defining the Tone: A 4-Phase Process
- The UX Writing Guide
- Writing Style Tips
- Practice: create a content guide
4. Writing Short Content5 lessons
- Write short and impactful content
- Visual scanning and readability
- Principles of short content design
- Examples of effective short content
- Practice: 4 exercises on short writing
5. UI Writing16 lessons · 35min
- What are UI components?
- Structuring the information hierarchy
- Create the ProtoCopy: a first approachPreview
- The Hero Component: structure and design
- Practice: Design the Hero component
- Writing effective CTAs and buttons
- Techniques for Surrounding TextPreview
- Dark Patterns: risks and implicationsPreview
- Instructions, labels, and empty states
- Designing notifications and alerts
- Write clear error messages
- Lists and forms: design and text
- Error 404: improving the user experience
- Modal dialogs, pop-ups, and lightboxes
- Testimonials and Reviews: Powerful Conversion Tools
- Practice: Design the communication of UI components
6. How to Test Content14 lessons
- Introduction to Internal Content Testing
- Create questionnaires to validate texts
- Analytical tools and heatmaps for UX Writing
- Usability Testing in UX Writing
- Practice: usability testing
- Highlight Test: how it works
- Practice (optional): Highlighter Test
- The Cloze Test to validate readability
- Practice: Cloze test
- A/B testing in UX Writing
- Comprehension Survey
- Word comprehension test
- Readability Test: Complete Guide for UX Writers
- How to interpret the results of a test
7. Creating UX Writing7 lessons
- The workflow in UX writing
- Essential documents for a business project
- Content Audit in UX Writing
- Practice: Content Audit of Texts
- Content Matrix: what and how to write
- Customer Journey applied to UX Writing
- Practice (Optional): Customer Journey of the content
8. UX Writing & SEO5 lessons · 21min
- Introduction to SEO IntegrationPreview
- Main activities of UX Writing and SEOPreview
- Overlapping: when roles overlapPreview
- SEO content diagnosis and analysis
- Content Migration: Best Practices
9. Extras1 lesson · 14min
10. Find Work as a UX Writer5 lessons
- How to Find Work as a UX Writer
- Organize Your Job Search in UX Writing
- Create a portfolio for UX Writer
- Examples of UX Writing Portfolios
- Practice: Create your UX Writer portfolio
11. Final Reviews1 lesson
- Final Reviews
About the instructor
EULE Institute
Online courses by EULE Institute